The Mixmag Lab is a weekly party series that hosts the biggest DJs from around the world. Held in Mixmag offices in New York and London, it’s attended by the music industry, influencers and fans, and streamed to millions across the globe. It’s an always-on digital content platform, utilized to build on Bulldog Gin’s brand story. 

 

As the project lead, I:

• Managed the production of 30+ Lab events in NYC, LA and Atlanta

• Led client and account management via weekly check-in calls and reporting 

• Supervised a production team of 5 

• Liaised with internal social, editorial and creative teams to execute a fully integrated content, social and media campaign across Mixmag channels

• Created campaign and production budgets, ensuring profitability of the campaign 

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Watch the Mixmag Lab streams with Bulldog here.