AKG [Samsung]

Headspace Campaign

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Joshua Tree, California 

Catskills, New York 

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Fall 2018

Headspace – a fully integrated campaign that supported AKG's new consumer brand strategy via an influencer program, showcasing the best emerging and established urban and electronic talent. 

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I managed & produced: 

• 2 Artist retreats [IRL experiences for AKG ambassadors]

• Talent influencer program (12+ artists)

• Original content series (12 episodes) - CLICK HERE TO WATCH

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Roles and responsibilities: 

• Account and client management via weekly check-in calls, reporting and presentations 

• Artist curation, booking and management

• Creation of key event documents such as pitch decks, presentations, budgets, run of shows and more

• Booked and liaised with key vendors [venues, catering, videographers, photographers and more]

• Managed a media budget of $100k+, buying media from publishers and overseeing the campaign on Mixmag channels 

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