The Beer Necessities was a strategic partnership between ABInbev and Wasted Talent. The publishing platform was launched in March 2017 with an intention to open up the beer industry to a broad and culturally astute audience, drawing a new demographic via engaging content across multiple verticals. 

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As the project lead, I: 

• Managed all the operations of the site

• Led client management via weekly check-ins, reporting and 

• Produced the site's launch event in Manhattan for 120+ attendees. 

  • Attendees included notables from the food & beverage industry, writers, press, influencers and tastemakers [Hop Culture, Bon Appetite, Time Inc., Edible Manhattan, Food & Wine, VICE, NY Times, Food Republic, Time Out, Spindle, Bustle and more]

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